This document outlines the scope, strategy, and deliverables for a project aimed at improving the SEO performance of the client’s website. The project includes keyword research, content writing, on-page optimization, and delivering 2-3 high-quality blog posts as an added value.


Scope of Work

1. Goals

2. Deliverables


Initial Audit Insights

Customer Feedback Summary

Key Observations from Loom Video Transcript

Top Recommendations


Proposed Strategy

Step 1: Keyword Research

  1. Conduct a deep dive into:
    • Homepage focus keywords: “luxury replica watches,” “best superclone watches.”
    • Category-level keywords: Specific brands or product categories.
    • Product-level keywords: Model-specific terms (e.g., “Rolex Daytona Superclone”).
  2. Utilize existing data from uploaded keyword files and identify gaps.
  3. Tools: Ahrefs, SEMrush, and SurferSEO.

Step 2: Content Development

  1. Meta Tag Optimization:
    • Rewrite titles and descriptions with primary and secondary keywords.
  2. Blog Posts:
    • Topics:
      1. “What Makes Superclone Watches Different from Replicas?”
      2. “Top 5 Luxury Superclone Watches for Travel in 2025.”
      3. “How to Choose the Best Replica Watch for Your Style.”
    • Focus: Engage readers and include transactional keywords naturally.
  3. Category Descriptions:
    • Craft keyword-rich, informative descriptions for product categories.

Step 3: Backlink Cleanup & Analysis

  1. Review uploaded backlink files:
    • Highlight toxic links for disavow.
    • Identify quality backlinks that can be built on.
  2. Ensure link-building aligns with anchor text optimization.

Step 4: On-Page Optimization

  1. Update all major pages with researched keywords.
  2. Implement internal links between the homepage, category pages, and blogs.
  3. Use tools like Rank Math for optimization.

Added Value

To exceed expectations, we will:


Actionable Next Steps

  1. Confirm approval of the project scope.
  2. Proceed with keyword research and competitor analysis.
  3. Share a complete report for each week deliverables.

Let me know if you’d like any additional details or adjustments to the project scope.

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