This document outlines the scope, strategy, and deliverables for a project aimed at improving the SEO performance of the client’s website. The project includes keyword research, content writing, on-page optimization, and delivering 2-3 high-quality blog posts as an added value.
Scope of Work
1. Goals
- Improve keyword rankings for the homepage, category pages, and product pages.
- Increase relevant organic traffic to the website.
- Establish the site as an authority in the niche through targeted blog content.
- Ensure backlinks are non-toxic and relevant.
2. Deliverables
- Comprehensive Keyword Research:
- Target keywords for the homepage, categories, and product pages.
- Identify long-tail keywords for blog content.
- Competitive analysis of top-ranked sites like SuperClone Watches, CSFactory Watch, SuperLuxury Reps, and Luxury Time Store.
- Content Writing:
- Meta descriptions optimized with primary keywords.
- Page titles and headers for the homepage, category pages, and product pages.
- 2-3 engaging blog posts targeting high-traffic long-tail keywords.
- On-Page Optimization:
- Review and update meta tags, headers, and image alt text.
- Implement interlinking and ensure keyword usage is natural.
- Optimize for mobile-friendliness and page speed.
- Backlink Analysis & Recommendations:
- Review received backlink files to identify toxic links.
- Provide recommendations for building high-quality backlinks.
Initial Audit Insights
Customer Feedback Summary
- Meta descriptions need updating, particularly for keywords like “superclone.”
- Concerns about backlink toxicity; previous providers included spammy or irrelevant links.
- Keyword difficulty is favorable (0) for some terms, making them a priority.
Key Observations from Loom Video Transcript
- The site is in its early stages; current authority score: 4.7.
- There’s a lack of sufficient content to complement the backlink strategy.
- Recommended focus: keywords with transactional and commercial intent.
- Competitor websites rank with specific blog and content strategies, leveraging niche authority.
Top Recommendations
- Prioritize high-impact keywords identified through research.
- Create content tailored to buyer intent (e.g., blogs discussing the quality and usability of superclone watches).
- Enhance on-page SEO to align with competitor strategies.
Proposed Strategy
Step 1: Keyword Research
- Conduct a deep dive into:
- Homepage focus keywords: “luxury replica watches,” “best superclone watches.”
- Category-level keywords: Specific brands or product categories.
- Product-level keywords: Model-specific terms (e.g., “Rolex Daytona Superclone”).
- Utilize existing data from uploaded keyword files and identify gaps.
- Tools: Ahrefs, SEMrush, and SurferSEO.
Step 2: Content Development
- Meta Tag Optimization:
- Rewrite titles and descriptions with primary and secondary keywords.
- Blog Posts:
- Topics:
- “What Makes Superclone Watches Different from Replicas?”
- “Top 5 Luxury Superclone Watches for Travel in 2025.”
- “How to Choose the Best Replica Watch for Your Style.”
- Focus: Engage readers and include transactional keywords naturally.
- Topics:
- Category Descriptions:
- Craft keyword-rich, informative descriptions for product categories.
Step 3: Backlink Cleanup & Analysis
- Review uploaded backlink files:
- Highlight toxic links for disavow.
- Identify quality backlinks that can be built on.
- Ensure link-building aligns with anchor text optimization.
Step 4: On-Page Optimization
- Update all major pages with researched keywords.
- Implement internal links between the homepage, category pages, and blogs.
- Use tools like Rank Math for optimization.
Added Value
To exceed expectations, we will:
- Deliver 2-3 optimized blog posts.
- Provide a backlink disavow file if needed.
- Create a simple SEO performance tracking sheet for ongoing monitoring.
Actionable Next Steps
- Confirm approval of the project scope.
- Proceed with keyword research and competitor analysis.
- Share a complete report for each week deliverables.
Let me know if you’d like any additional details or adjustments to the project scope.